Click pic to purchase your own copy. A few months ago, I was approached by Arcadia Publishing and they asked me if I was interested in reviewing D.G. Yuengling & Son, Inc. by Robert Musson, MD. Of course I was flattered, but I was also quite eager to learn about America's oldest brewery - even though I haven't had the pleasure of tasting any of their beer.
D.G Yuengling & Son, Inc. is America's oldest continually run brewery (family owned and operated since 1829) with an extensive pictorial history that is brilliantly assembled. Munsson's annotations explain just how each photo, print, and even bar clock fit into the global history of the Yuengling brewery.
The historical timeline of this book starts with an 1828 portrait of David Gottlieb Yuengling, who founded the brewery within a year of immigrating from Germany, and continues through to present day with Yuengling's recent expansions in Pottsville, Pa and Tampa, FL. The book also hits all the ups (continued growth through the years) and the downs (making ice cream during Prohibition (although, that is also an up because it kept the brewery operation)) through five generations of Yuenglings.
Brewery engineering geeks will enjoy the almost "flip-book animation style" (you know, the kind that you run through the pages real quick and it looks like a character is running across your page) that shows the progression of brewing technology starting nearly 200 years ago to today. Some of my favorite pictures show the new and improved cooling techniques that were installed in 1910 which replaced the old fashioned cave lagering methods.
Breweriana geeks will enjoy the massive collection of Yuengling lithographs, beer trays, posters, signs, etc. in this book. I really enjoyed the old lithos and watching the progression of logo styling and advertising methods. The saying everything old is new again certainly rings true in advertising as Yuengling is now reusing some of the 180+ year old lithographs on new promotional items.
The bottom line? This book is a great addition to any beer geek's library.
D.G Yuengling & Son, Inc. is America's oldest continually run brewery (family owned and operated since 1829) with an extensive pictorial history that is brilliantly assembled. Munsson's annotations explain just how each photo, print, and even bar clock fit into the global history of the Yuengling brewery.
The historical timeline of this book starts with an 1828 portrait of David Gottlieb Yuengling, who founded the brewery within a year of immigrating from Germany, and continues through to present day with Yuengling's recent expansions in Pottsville, Pa and Tampa, FL. The book also hits all the ups (continued growth through the years) and the downs (making ice cream during Prohibition (although, that is also an up because it kept the brewery operation)) through five generations of Yuenglings.
Brewery engineering geeks will enjoy the almost "flip-book animation style" (you know, the kind that you run through the pages real quick and it looks like a character is running across your page) that shows the progression of brewing technology starting nearly 200 years ago to today. Some of my favorite pictures show the new and improved cooling techniques that were installed in 1910 which replaced the old fashioned cave lagering methods.
Breweriana geeks will enjoy the massive collection of Yuengling lithographs, beer trays, posters, signs, etc. in this book. I really enjoyed the old lithos and watching the progression of logo styling and advertising methods. The saying everything old is new again certainly rings true in advertising as Yuengling is now reusing some of the 180+ year old lithographs on new promotional items.
The bottom line? This book is a great addition to any beer geek's library.
D.G. Yuengling & Son, Inc., $21.99, Arcadia Publishing. Available at local retailers, online bookstores, or through Arcadia Publishing, www.arcadiapublishing.com or (888) 313-2665
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