The Grand National has now been renamed Crabbie’s Grand National for the next two years as the three-year partnership was announced via a slew of high-profile media platforms in 2014. The deal will see them officially sponsor horse racing’s most coveted annual race.
As well as the main race, Crabbie’s will also lend its name to two other races over the course of the 3-days. Firstly, The Crabbie’s Fox Hunters’ Chase and secondly, The Crabbie’s Topham Chase taking place on Ladies’ Day.
With the brand typically excelling in the summer months, it seemed a very apt partnership for Crabbie’s to broker. With many people especially in the UK enjoying the range of refreshing Crabbie’s, the brand has gone on to launch even more drinks over the past year including Crabbie’s Mojito, Crabbie’s Moscow Mule and Crabbie’s Surprisingly Tangy Spiced Orange drinks. All of which are sure to be hit at the Grand National this year.
For the full range of Crabbie’s drinks available, have a look on the official site for full listings here.