Ok follow along with me.
Jud Crandall (the old guy who knows how to operate the magical semetary) is played by Fred Gynne. Fred Gynne is better known, to me at least, as Herman Munster. Three Floyds is located in Munster, Indiana and they make some damn fine beer. Conquistador De Muerte (conqueror of the dead) is a barrel aged milk stout clocking in at 10% and is reminds me of a certain semetary that conquers the dead and brings them back to kill and to be killed, again.